Original Vintage Horror Sci Fi Movie Posters, Heralds, Lobby Cards Memorabilia

Son of Frankenstein, 1939

Original Authentic Vintage Movie Theater Herald

Starring Boris Karloff, Basil Rathbone, Bela Lugosi, Lionel Atwill

JUST ACQUIRED! Another Rare Historical Treasure you will ONLY see on CVtreasures. 

Movie heralds were small, flyer-like advertisements distributed to promote upcoming films, primarily from the silent era through the mid-20th century. They were an essential part of early movie marketing, especially before the dominance of trailers and widespread newspaper ads. Studios and theaters used them to generate excitement and awareness about new releases.  They were particularly useful before Television began to populate American households in the mid-late 1950s.   Today original movie theater Heralds are Highly desirable to collectors. 

THis particulamrly Rare 1939 Herald for "Son of Frankenstein" is one of the most impressive with stunning artwork and extraordianry large 11x17" when opened.
The original Herald shows stunning arkwork amnd graphics with the spectacular cover art of Basil Rathbone depicting the Monster and Ygor in the mad doctor's reflector.  This is the same artwork that adorned the most desirable one sheet style B that sold for $52,000 in November 2022. 

The film remains a classic from Universal's horror library and original paper like posters, heralds and press books remain very hard to find and are highly desirable.   A half sheet for this title sold in November 2020 for $180,000. 

Note:  After researching all the major poster auctions,  only One of these has ever been offered in the past 25 years. 

Condition: Very Good-Excellent.  An unrestored Herald that displays signs of use. Include light edge and fold wear, slight fold separations

SIZE:  Folded - 8.5" X 11", Unfolded - 11" X 17"

Son of Frankenstein (Universal, 1939). Fine/Very Fine. Herald (Folded - 8.5" X 11", Unfolded - 11" X 17"). Horror.
After Carl Laemmle sold Universal Studios, it was the new owners' intention to make higher quality films and stay away from what they felt were disreputable horror movies. But with the public clamoring for more of the Monster from the Frankenstein series, the new owners caved into the demands and created Son of Frankenstein. The studio heads went all-in as they cast Basil Rathbone as the original creator's son Wolf von Frankenstein, placed Bela Lugosi into one of his best roles ever, as the evil lab assistant Ygor, and had Boris Karloff reprise his role of the Monster. The original Herald shows stunning arkwork amnd graphics with the spectacular cover art of Basil Rathbone depicting the Monster and Ygor in the mad doctor's reflector.  This is the same artwork that adorned the most desirable one sheet style B that sold for $52,000 in November 2022. 

Starring Boris Karloff, Basil Rathbone, Bela Lugosi, Lionel Atwill, Josephine Hutchinson, Donnie Dunagan, Emma Dunn, Edgar Norton, Perry Ivins, Lawrence Grant, Lionel Belmore, Michael Mark, Caroline Frances Cooke, Gustav von Seyffertitz, Lorimer Johnston, Ward Bond, and Dwight Frye. Directed by Rowland V. Lee. An unrestored herald that displays signs of use. Include light edge and fold wear, slight fold separations, and very minor tears.